Medium

Anthony Coppedge

Anthony Coppedge

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Feb 21

Flow Over Velocity: A Systemic Approach to Marketing Agility

Q: Is Marketing failing at Agile? A: No. Agile is failing at marketing. But Marketing Agility Flow prevents volatility from becoming chaos.

Flow Over Velocity: A Systemic Approach to Marketing Agility

Anthony Coppedge

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Jan 8

Don’t Correct People for Problems the System Created

Expectation-setting is not primarily a communication challenge; it is a systems challenge.

Don’t Correct People for Problems the System Created

Anthony Coppedge

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Dec 16, 2025

When Price Outpaces Value

16 years of using one product exclusively was undone in less than 18 months because the brand allowed price to outpace value.

When Price Outpaces Value

Anthony Coppedge

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Dec 8, 2025

When Hitting the Biz Target Still Means Missing the Point

Goodhart’s Law. Do you know it? “When a measure becomes a target, it ceases to be a good measure.” Essentially, when executives or managers…

When Hitting the Biz Target Still Means Missing the Point

Anthony Coppedge

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Nov 26, 2025

The Plan Is Not the Work

Each team discovers, in its own way, that a static plan guarantees misalignment when the market environment continues to change.

The Plan Is Not the Work

Anthony Coppedge

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Nov 17, 2025

Borrowed Metrics

What if the simplest path to better performance, retention, and client satisfaction is to borrow the client’s KPIs as part of our own?

Borrowed Metrics

Anthony Coppedge

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Oct 1, 2025

When Truth Becomes Negotiable: AI’s Impact on Epistemology

OpenAI’s Sora 2 release doesn’t just blur the line between real and fake. It makes truth itself negotiable.

Anthony Coppedge

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Jun 10, 2025

Program Management is now Program Orchestration

Program managers are evolving from traffic cops to AI-powered conductors, driving outcomes through orchestration, not oversight.

Program Management is now Program Orchestration

Anthony Coppedge

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Apr 4, 2025

The Matrixed Leader: What Action Figures, AI Prompts, and Anthony Have in Common

The skills that make you effective at prompting AI — clarity, context, and intent — are the very same ones that align teams and fuel…

The Matrixed Leader: What Action Figures, AI Prompts, and Anthony Have in Common

Anthony Coppedge

·

Jan 28, 2025

Don’t stop at the first good idea

Most brainstorming stops at the first good idea. Don’t stop there. Encourage crazy, zany ideas; they often lead to non-linear thinking.

When brainstorming, don’t stop at the first good idea.

Anthony Coppedge

Anthony Coppedge

I'm a shepherd for customer-centricity at scale by leading outcome-oriented organizations. I relish the chance to sabotage mediocrity.

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