Aug 16, 2022Agile Marketing — Iterating on a PlanPlanning in Agile Marketing is like taking a trip using Google Maps. We know the destination and when we’d like to arrive, but how we get there efficiently and safely is influenced greatly by the dynamics of driving with a digital guide. Instead of following a planned route on a…3 min read3 min read
Jul 25, 2022Agile Games — Using ‘Battleship’ for Demonstrating Pivoting based on LearningsIntroducing the principles and values of Agile to non-software development teams — in my case, sales and marketing teams — means helping make abstract concepts become practical lessons for the all-important “ah-ha!” moments. One of the best hands-on approaches I’ve found is using a modified version of the board game…Training5 min readTraining5 min read
May 18, 2022Agile Sales — How We Are Discovering Better Ways of WorkingThe timing to initiate the transformation from Business As Usual (BAU) in Digital Sales to Agile for Digital Sales at IBM was extremely fortunate given how a worldwide pandemic would change everything a mere six months later. What happened prior to COVID-19 and the impact on the world’s economies and…Agile3 min readAgile3 min read
Jan 10, 2022Q: How do teams/programs reconcile different units of measure for understanding both progress and effectiveness of the work delivered and value received?This is a post about Objectives and Key Results where the deliverables and/or the units of measure are not the same type but the outcome is dependent upon realizing all of the different deliverables. The very best Objectives and Key Results (OKRs) are client-focused (what’s in it for them, whoever…Okr3 min readOkr3 min read
Nov 17, 2021What if Success Metrics Included Your Client’s KPIs?What if your #Sales, #Marketing, #Integration, and #Support teams had some of their KPIs (Key Performance Indicators) tied to some of your client’s KPIs? This goes beyond sentiment scoring (such as NPS — Net Promoter Score) to tie back the value of your product/solution to their success. Assuming your product…Kpi2 min readKpi2 min read
Published inThe Agile Marketing Experience·Nov 10, 2021The Agile Manifesto & Feedback LoopsFeedback is the key to any kind of organizational agility providing measurable value. And yet it’s not implicitly a part of either the original Agile Manifesto or the more recent Agile Marketing Manifesto. Here’s what I’d add to both manifestos and why I think it’s potentially a game-changer for the…Feedback4 min readFeedback4 min read
Oct 5, 2021Span of Control or Span of Care?Organizational hierarchy is often described as a Span of Control. I’m not an anthropologist or sociologist, but it doesn’t seem to be a far stretch to say this phrase and mindset comes right out of Taylorism back in the Industrial Age. What if there was an overt and intentional shift…Culture2 min readCulture2 min read
Oct 5, 2021The Great Resignation & What Makes a ‘Great’ WorkplaceThe Great Resignation is in full swing as employees look to change their work expectations and find a ‘great’ place to work. But what makes a place ‘great’? A ‘great’ place to work is subjective, though should likely include: 1) The ability for any employee to deliver value 2) The psychological…The Great Resignation1 min readThe Great Resignation1 min read
Published inThe Agile Marketing Experience·Dec 16, 2020The Retrospective Radar: A Unique Visualization Technique for Agile TeamsI give away as much as I can because I believe I will always be hired not for what I know, but for the way in which I know it. Such is the case with my Retrospective Radar, a concept I created for working with Agile Sales teams who suddenly…Retrospective5 min readRetrospective5 min read
Oct 26, 2020Agile Sales & Marketing Must Be Customer-CentricIf being Agile is a way of thinking, then being customer-centric likewise is also a way of thinking about placing the needs and opportunity for adding value to our prospects and clients as our top priority. Agile is unapologetically customer-centric; we talk about being customer-centric almost as much as being Agile. Though the cartoon pokes fun at marketers who are trying to force customer-centric into…Agilesales2 min readAgilesales2 min read
