If being Agile is a way of thinking, then being customer-centric likewise is also a way of thinking about placing the needs and opportunity for adding value to our prospects and clients as our top priority.

Agile is unapologetically customer-centric; we talk about being customer-centric almost as much as being Agile.

Humorous look at what customer-centric is not by Tom Fishburne. https://marketoonist.com/2020/03/customer-centric-culture.htm

Though the cartoon pokes fun at marketers who are trying to force customer-centric into…



Anthony Coppedge

I lead the vision for how business agility is infused in Digital Sales at IBM. I relish the chance to sabotage mediocrity.