How Grammarly Needs to Rethink Gamification

I’m a fanboy of Grammarly, the über-useful app and browser extension that helps catch grammar mistakes, typos, and even proofreading options. It’s been an indispensable tool for me professionally and personally and is one of the productivity apps which I use every single day. Grammarly starts with a free price point for basic usage, so they make it easy to try it out and use it at a basic level indefinitely. I personally think the software is so insanely valuable that the purchase is simply a no-brainer. As I said, I’m a fanboy!

Though I am a self-proclaimed fan of Grammarly, their roll-out of a weekly ‘gamification’ email is, to me, a swing-and-a-miss that has put a blotch on their record of releasing terrific software improvements. In the spirit of respect for the folks at Grammarly, I have put together a visual infographic of sorts that highlights the weekly email in question and provides recommended changes and suggestions to shift the release of this new feature into something that adds value and doesn’t remain a waste of development effort.

The graphic below is from my personal Grammarly account and shows most of the email content on the left-hand side along with my thoughts and suggestions for turning this into a useful resource.

It’s my hope that the team at Grammarly see the heart and motive behind this infographic as one of continual improvement. Further, I know that “iron sharpens iron” — and the value inherent in that is in the friction. When we push back against each other and look for ways to sharpen the other, we get sharpened in the process, too.

So, Grammarly, what say you? Will you take positive criticism from one of your fans and look for ways to shift your gamification execution from merely interesting to something truly valuable that aligns with the incredible value of your software? I hope so.

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