Katrina, I'd really like to chat with you about how we can collect and aggregate prospect and customer insights within our own ranks in our Sales & Marketing teams that talk with prospects and clients all the time so that we can quantify our qualified aggregated data - and do it all at scale.
We figured this out through an MVP here at IBM with over 26 teams in Digital Sales that lasted over a year (7 versions of iteration). The results were stunning. I call it the Retrospective Radar, and I can show you how we did this even before we got automation involved.
Happy to make time to chat about this anytime.