Katrina, I'd really like to chat with you about how we can collect and aggregate prospect and customer insights within our own ranks in our Sales & Marketing teams that talk with prospects and clients all the time so that we can quantify our qualified aggregated data - and do it all at scale.

We figured this out through an MVP here at IBM with over 26 teams in Digital Sales that lasted over a year (7 versions of iteration). The results were stunning. I call it the Retrospective Radar, and I can show you how we did this even before we got automation involved.

Happy to make time to chat about this anytime.

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Anthony Coppedge
Anthony Coppedge

Written by Anthony Coppedge

I'm a shepherd for customer-centricity at scale by leading outcome-oriented organizations. I relish the chance to sabotage mediocrity.

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