Stop the stupid of being ‘busy.’ Create and deliver value instead.

Anthony Coppedge
2 min readOct 4, 2023

Stop the stupid of being busy to deliver stuff. Instead, create and deliver value for others. Don’t focus exclusively on outputs as a barometer for success; focus on the outcomes of doing work as the true litmus test for actual productivity.

In business, those are the two ways you can improve revenue, improve profitability, and improve the entire customer experience.

Stop the stupid’ refers to ruthlessly eliminating or mitigating low-value effort and waste. By intentionally focusing on what you can do to remove blockers, fix broken systems/processes, and get rid of wasted cycles, the time and frustration savings are directly available for focusing on work that truly matters.

Create and deliver value’ refers to how to focus exclusively on understanding the pain points and/or opportunities for growth that the prospect or client desires. And the ‘client’ can be a prospect, an existing end user, or an internal client within your organization/business. The key of value is that it is entirely focused on “what’s in it for them” — not what’s in it first for us.

In the VUCA (Volatile, Uncertainty, Complexity, Ambiguity) world that we all now live in where the buyer has the power, focusing on ‘creating and delivering value’ means that REVENUE SHOULD NOW BE A BYPRODUCT from the creation and delivery of value. After all, none of your clients went into business to be a profit center for your business. Every company — including yours — exists to offer products and/or solutions that deliver value for the benefit of others; treat them that way and the revenue will follow.

Remember: Outputs are potentially helpful. Outcomes are wholly essential.

#BusinesAgility #RevenueEnablement #AgileSales #AgileMarketing #ValueProposition #StopTheStupid #VUCA

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Anthony Coppedge

I lead the vision for how business agility is infused in Digital Sales at IBM. I relish the chance to sabotage mediocrity.